International edition
October 24, 2021
International Edition

Yogonet International receives hundreds of press releases every week. Unfortunately, Yogonet cannot guarantee to run any particular item, but a few simple procedures can help ensure that your release gets to the right editors and increase your chances of getting coverage.

What is a press release?

In general, a good press release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.

What is the best format?

- Keep releases short.

- Double-space.

- Write clearly, addressing who, what, where, why and when in the first two paragraphs.

- Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions.

- Date the release and include whether the material is for immediate use or for release at a later date.

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