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G2E 2021
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October 24, 2021
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USA
Commercial strategy
Caesars Sportsbook app already live in Louisiana ahead of market launch
United States | 22/10/2021
New technology trend
HeadsUp to enter NFT marketplace via global deal with Tokonomica
The gaming operator is partnering with Portuguese NFT technologies and marketplaces company TOKONOMICA on NFT-orientated opportunities. HeadsUp will act as an exclusive business development partner across North America, South America, and Central ...
United States | 22/10/2021 |
Diversity-bound addition in corporate
Caesars' board adds former Nevada regulator's chair Sandra Douglass Morgan
Sandra Douglass Morgan is the 10th member of the company's board, who will take over the position on November 7. She is the former Nevada Gaming Control Board chairwoman and the first African American to serve as chair. She had also joined the ...
United States | 22/10/2021 |
Several bids under review
New York lawmaker calls state to license all online sports betting applicants
Assemblyman J. Gary Pretlow says New York shouldn't limit the market, instead proposes licensing all companies for higher competition and more options to state bettors. The New York State Gaming Commission has recently published a tax matrix: were ...
United States | 22/10/2021 |
Fantasy sports wagering
SportsHub integrates SharpLink's sports betting conversion technology to its sites
SharpLink's C4 Sports Betting Conversion technology will provide SportsHub users in its NFC High Stakes and Fanball Daily Fantasy Sports properties with personalized betting offers. These replace generic banner ads and buttons with offers based on ...
United States | 22/10/2021 |
Nevada
Sands buys two buildings in Vegas' southwest valley to develop headquarters
The operator purchased two office buildings and a parking garage on Durango Drive for $21.55 million. The newly acquired property will be the company's future HQ, with a move-in likely to take place in mid-2022.
United States | 22/10/2021 |
Legal win against Gulfside
Arkansas Supreme Court favors Cherokees in Pope County casino dispute
The ruling Thursday said the endorsement required for a casino license must come from elected local officials in office at the time of the application, which was the case for the Cherokee Nation and leaves Gulfside Casino Partnership out of the ...
United States | 22/10/2021 |
Brightline West
High-speed rail firm closer to connect Las Vegas with Los Angeles
After the private rail company signed a MoU with several California transportation entities regarding its planned use of 48 miles in Insterstate 15 right-of-way through the Cajon Pass, Brightline West is closer to bridging the distance between Las ...
United States | 22/10/2021 |
Two new shows
MSG Networks expands original sports betting programming lineup
The company is extending its lineup with two new shows, “Odds With Ends” and “The Bettor Half *Hour.” The recently-launched “The Betting Exchange” now expands to four nights a week after its initial weekly debut.
United States | 22/10/2021 |
15-time All-Star player
NBA Hall of Famer Kevin Garnett is BetMGM's new brand ambassador
The former player will be featured in BetMGM's upcoming marketing campagins, promotions, social media content and fan events. Garnett has recently co-founded Gaming Society, a gaming and content platform that encourages inclusivity, education and ...
United States | 22/10/2021 |
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